LG 37LH3000

LG 37LH3000 review

The LG 37LH3000 is a budget LCD TV and also happens to be very attractive, boasting a glossy, curvaceous body that looks anything but cheap. Its connectivity doesn't quite match its rivals, though, for it only manages three HDMIs and, while it does sport a USB socket, this is just for servicing. While the 37LH3000 sits quite low down in LG's current LCD TV lineup, it does have a few handy tricks up its sleeve. On the video processing front, while it doesn't have 100Hz, it does enjoy LG's home-grown Twin XD Engine, which improves various aspects of the picture. Plus, there's LG's Blu-ray friendly 24p Real Cinema processor as a nice bonus. More surprisingly, though, is the discovery of two image presets labelled 'ISF'. This proves that the independent Imaging Science Foundation has acknowledged the 37LH3000 as having enough image setup flexibility to be professionally calibrated by its experts. Indeed, the number of tweaks that feature in the TV's gorgeous and well-organised onscreen menus really is prodigious for such an 'entry-level' telly. Of course, such flexibility might intimidate some, so we applaud LG's decision to equip its 37-incher with a Picture Wizard utility, that walks you through setting up your picture via a few basic test signals.